The value of social listening in marketing and communications strategy
Keeping a pulse on what your customers want is invaluable, no matter what industry you play in. As consumers increasingly take it to social media platforms to talk about what they feel, there’s immense...
View ArticleHow business intelligence and company information can help you stay ahead
Access to vital company information and business intelligence is congruent to strategic decision making. Decision-makers rely on such vital business intelligence to plan effective decisions with...
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What patents tell us about the state of blockchain innovation
Frequent scuffles over intellectual property rights are nothing new in the technology market. And, considering how blockchain has shaken up everything from share trading to blood diamond tracking, it’s...
View ArticleRibbon fiber optic cable market: Rapidly increasing data traffic key driver...
The technology which utilizes the physical properties of light by modulating a light signal with voice or data and sends it through a fiber by the virtue of Total Internal Reflection (TIR) is referred...
View ArticleCybersecurity market: Growing to the need of the hour
The rise in number data breach incidents and the continuous threat they pose to companies is causing a rather promising growth in the cybersecurity space. On September 7th of 2017 Equifax, a major...
View ArticleGDPR: What does it mean for market research firms?
If you’re in the market research or consulting industry, then you’ve probably heard about the General Data Protection Regulation (GDPR). Processing data to gather insight is at the heart of any market...
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Top hurdles in the online grocery shopper’s journey
As online grocery shopping picks up pace, the race to capture a larger wallet share of the digital customer is getting increasingly competitive. Meeting the needs and expectations of this evolved...
View ArticleThe importance of consumer insights in technology innovation
In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. Innovation is crucial for continuous growth, facilitating better services and...
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The state of the Indian smart home market
The smart home market in India has seen considerable advancements since 2018. With programs like ‘Digital India’ promoting high-speed internet connectivity across the country, the government is...
View Article5 trending AI applications in market research
With scores of data generated every second, marketers across industries are hard-pressed for ways to turn information into revenue-driving insights. By 2020, studies suggest that an individual will...
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How can an NPS survey help improve your marketing performance?
Customer experience is taking the center stage across industries. Marketers are experiencing immense pressure to correlate customer satisfaction levels with revenue growth. With over 80% companies...
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The global smart home market: Key segments, growth drivers and trends
The smart home industry has been at the cusp of witnessing exponential growth for decades. But over the past five years, the industry has grown well beyond its early adoption stage. According to...
View ArticleRibbon fiber optic cable market: Rapidly increasing data traffic key driver...
The technology which utilizes the physical properties of light by modulating a light signal with voice or data and sends it through a fiber by the virtue of Total Internal Reflection (TIR) is referred...
View ArticleCybersecurity market: Growing to the need of the hour
The rise in number data breach incidents and the continuous threat they pose to companies is causing a rather promising growth in the cybersecurity space. On September 7th of 2017 Equifax, a major...
View ArticleGlobal logistics automation market: Growth opportunities, challenges, and key...
The global logistics automation market is growing at a considerable rate. According to Netscribes, the global logistics automation market is expected to be valued at $100.1 billion by 2023. The...
View Article6 essential parameters of performing a company analysis
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially, it’s a process of providing an accurate picture of a firm to help: Sales and...
View ArticleEmerging survey research trends in the times of COVID-19
The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for industries across sectors. As economies grapple with repercussions from sudden shifts...
View ArticleBest practices for conducting primary market research during COVID-19
As COVID-19 continues to keep several parts of the world locked-down, there is an emerging shift in consumer behavior across sectors. More consumers are focusing on needs over wants. In fact, experts...
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Impact of COVID-19 on micro-mobility
Like everything else, the pandemic has shifted travel and commute priorities worldwide. These have caused no small loss to related businesses. Intermittent lockdowns are compelling people to hunker...
View ArticleThe benefits of market sensing during a pandemic
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and market insights to drive post-crisis strategy and growth, consider conducting a...
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